Whether you are a well-established brand name or a newbie to the Pay Per Click realm, if you operate in retail industry you know that levels of competition to acquire your prospective consumer exponentially increases during Q4. Additionally, there is now much more opportunity on mobile than ever before.
Did you know that on mobile phone devices alone, conversion rate jumped 30% on Black Friday and 50% on Cyber Monday when compared with the start of November?
We know that whenever the holidays happen, the concept of “company loyalty” is actually not as unwavering as it usually is. In excess of 75% of buyers who generally visit the same physical shop are much more open to new retailers and brands online. In fact, after searching online, 76% of consumers changed their mind regarding exactly where they would shop and purchase from.
Google has actually done an impressive job showing the micro-moments that matter to potential shoppers:
Searches related to “the best gifts,” “the coolest,” and “the most unique” increased in excess of 80% previous holiday season. Prospects are generally not automatically looking for the cheapest, but instead the best gift they can get, together with the most value.
Smart devices enable shoppers to be a holistic research expert and studies have actually shown that buyers who shop (search) both on the internet and in-store buy 250% more than those that do not. Below are some questions to ask yourself.
Is your shopping feed operating correctly?
Do you have micro-holiday advertisings prepared to go?
- Black Friday
- Cyber Monday
- Free Shipping Day
- New Years
Do you have supporting remarketing campaigns?
- Remarketing lists for search ads
- Dynamic Remarketing
Do you have search campaigns and ETAs prepared to release, along with mobile phone tie-ins?
Not sure where to start or need help optimizing your holiday shopping campaigns? I can help you make the most of the 2016 holiday shopping season.