Have you heard about the hottest new lead generation software?
Got your attention, didn’t I?
Generating sales using innovative strategies is a lot more difficult than many business owners think. Remember the days when merely having a web presence was enough to make your business stand out from the crowd?
Well, those days are over. Competition is more robust than ever now, and you need to get the most out of every opportunity.
Luckily, there’s a powerful marketing technique that many businesses tend to forget about – word of mouth marketing. This type of marketing has been and continues to be one of the most effective ways to generate new business and acquire new customers, particularly when it comes to BIG purchases.
92% of consumers trust recommendations from friends and family more than any other form of marketing, while only 33% trust online ads. And the icing on the cake is that these referrals and recommendations are from happy, satisfied customers who hopefully make their referrals.
What is Word of Mouth Marketing?
- The definition of word of mouth marketing has changed since the dawn of social media. The traditional form of this type of marketing involved organic recommendations spread from one person to another. These days, word of mouth marketing involves naturally occurring recommendations along with current targeted efforts.
Above everything, you need to establish trust:
Trust, encouraged by social media, significantly affects intention to buy. Therefore, trust has a significant role in ecommerce by directly influencing intention to buy and indirectly influencing perceived usefulness. – M. Nick Hajili
One recommendation can have a much more significant impact on social media than traditional word of mouth. Campaigns have one goal – to promote an online business on social media. Word of mouth marketing strategies capitalizes on these opportunities.
The bigger the purchase, the more people rely on the opinions of friends and family. For instance, when it comes to weddings, people rely on recommendations three times more than advertising. This word of mouth involves the trust of the brand, the benefits of the service or product, and the emotional experience of friends and family.
Why You Should Care About Word of Mouth Marketing
- 85% of consumers trust online reviews as much as personal recommendations.
- 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.
- Positive reviews help 73% of consumers trust a local business more.
- 30% of people believe that responding to reviews is a factor when judging local businesses.
- 81% of consumers’ online purchase decisions are influenced by their friends’ social media posts.
Examples of Word of Mouth Marketing Strategies
- Create a referral program. A referral program helps to spread the word quick and easy by offering an incentive. These incentives can be anything from a discount off your first order, a gift card for a certain number of referrals, or bonus gifts. Another great thing about a referral program, It measures the results of your campaign.
- Offer a share-worthy experience. Give your customers something memorable that they can’t get anywhere else. Customers will be glad to share their experience with their family and friends when they are happy.
- Generate organic buzz. You want to get potential customers excited about a brand, and generating organic buzz does just that. The key is to identify something about your brand that produces this positive discussion or create something that will generate the buzz.
- Tap into people’s emotions. Emotions are powerful. Tapping into them can be extremely useful for getting shares and spreading the word about your business. You can do this by tying your brand close to a cause you believe in, preferably on social media.
- Encourage user-generated content. Content from your customers is much more engaging and compelling than conventional, humdrum updates. Engage your follower base in a conversation and encourage them to talk about your business on social media. Offer a discount for posts that give you a shout-out or run an ongoing social media competition on your hashtag.
There’s a lot more to word of mouth marketing than merely doing an excellent job and hoping for a referral or good review. An ideal strategy keeps customers coming back again and again. Not only that, it keeps the referrals flowing, bringing other customers. And the cycle continues. Then, you’ve got a sales machine cranking out new consumers, and all of them are loyal to your brand.
Follow me for more in-depth articles in the near future about word of mouth marketing. If you’re a marketer, I highly recommend reading more about this topic by reading a few of these books below and connecting with these brilliant minds.
- Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business
- Raving Fans: A Revolutionary Approach To Customer Service
- Visakan Veerasamy
- Nick Hajli
- Tyler Olli
- Fadi George
Learn more about Word of Mouth Marketing with the following article
How are you using word of mouth marketing for your business? Leave a comment below and share your strategies!
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James JenkinsChief Marketing Officer | Automation & Data-Driven Strategic Full Stack Marketing LeaderPublished • 1yr26 articlesFollowHere are five techniques to sell high dollar-items that work for any company. It does not matter if you are a wedding photographer, own a furniture store, or are selling multi-million dollar managed IT services. Implementing these strategies will guarantee sales, given time.hashtag#marketinghashtag#Saleshashtag#wordofmouthmarketing